LAMBITION In Bendigo on the Saturday more than 200 of Southern Australia's largest stud and commercial sheep producers will hear about the risks and challenges facing their industry. Jason Strong will be presenting this year's keynote speech.
The second annual Lambition will remove the industry's traditionalist safety-net and provide raw feedback to inspire progress. Tackling some of the most controversial topics including the impact of marketing and procurement impact on provenance, the influence of genetic selection on meat, and the eating quality demanded by customers,the evening will question whether current standards provide the level of customer satisfaction that is paramount to the success of Australia's industry.
With the rise of the educated consumer, we're putting producers passion on a plate and challenging them as to whether the current norms will adequately meet the next generation of consumers.
With a menu created by MLA corporate chef Sam Burke, attendees will eat the current array of sheep meat offered by Australian producers - including extreme differences in carcase weights and the impact this has on lamb cuts, as well as the eating quality of different breeds and ages.
Producers will leave the dinner knowing what the consumer wants, how they can produce the product, and where the industry should invest in the education and promotion of their product.
Lambition will be held at Silks Function Centre at the Bendigo Racecourse.
Tour groups of 20 or more - $15.00 per head (Not available online. Group ticketing can be purchased via email to [email protected] or on arrival at the entry gate.)